- BYD says not all European buyers are convinced by fully electric vehicles just yet.
- It plans to launch two additional plug-in hybrids across European markets in 2025.
- The brand sold over 37,000 vehicles in Europe during the first quarter of the year.
Electric vehicles may grab most of the headlines, but for BYD, plug-in hybrids are quietly doing the heavy lifting. While the Chinese automaker is well-known as one of the world’s leading battery-electric vehicle manufacturers, it actually sells more plug-in hybrids than full EVs. That detail matters a lot as the company looks to expand its footprint across Europe, where not every new car buyer is quite ready to cut the gas cord completely.
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Read: BYD Seal U DM-I Plug-In Hybrid SUV Brings China’s PHEV Tech To Europe
China is still BYD’s biggest market by far, but the company has made it clear that global presence is the next step. To position itself as a serious competitor to established brands in Europe, it needs more than flashy EVs. A stronger dealership network and, crucially, a broader lineup of plug-in hybrids are key pieces still missing from the puzzle.
More Hybrids on the Horizon
Right now, BYD’s European plug-in hybrid portfolio is thin. The only PHEV it currently offers in the region is the Seal DM-i sedan. But that’s about to change.
At a recent event in Stuttgart, Maria Grazia Davino, BYD’s regional chief overseeing several central European markets, confirmed plans to bring at least two more plug-in hybrids to Europe in 2025. Germany is one of the key target markets.
“Not everyone is ready for electric. We need something else to convince the customer,” Davino told Reuters. “Every month, we find the best balance between what the customer wants and what makes distribution successful. In the near future, we will have two pillars: one fully electric, and the other DM-i.”
BYD is currently subject to EU tariffs on imported vehicles from China, but it’s already taking steps to blunt the impact. New production facilities in Hungary and Turkey will handle a good portion of European-bound vehicles, helping the company avoid those extra costs.
While its local sales have not taken off as quickly as it would have liked, there are signs of improvement. During the first quarter of 2025, BYD sold over 37,000 vehicles across Europe, an increase of around 8,500 units from Q1 2024.
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In addition to bringing more PHEVs to Europe, BYD recently launched its new premium Denza brand. Positioned as a rival to the likes of Mercedes-Benz, BMW, and Audi, Denza will first start selling its Z9 GT, created as a competitor to the Porsche Taycan Sport Turismo. It will start local sales of the D9 van at a later date.
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