- Ford cut the Bronco Raptor’s price by over $10K for the 2025 model year.
- The base Bronco trim returns late this year with a turbo-four and manual.
- Several trims and options like transmissions received modest price increases.
Change is the only constant in today’s auto market, and Ford isn’t sitting still. Like just about every other automaker, it’s trying to adapt to the shifting sands of the market. One way it’s doing that is with a full-scale update to pricing and availability of the Bronco.
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The lineup as we know it is about to look very different, with adjustments to trim levels and pricing across the board. For example, the Bronco, one of the most extreme SUVs you can buy in America, is now nearly $10,000 cheaper.
For now, let’s start at the other end of the scale. Ford axed the Bronco Base trim for 2024, but it’s about to return. It’ll be available late this year and will come standard with a four-cylinder turbo engine, a seven-speed manual gearbox, 16-inch wheels, all-season tires, and LED headlights. Pricing will start at $38,995, and all Broncos now deal with a $1,995 destination fee. That’s up from $1,495.
Read: Ford Warns 3 More Bronco Owners To Stop Driving Right Now
Pricing isn’t staying flat elsewhere. According to Ford Authority via BroncoNation, most trims are getting nudged upward. The Big Bend now starts at $41,220, up from $40,370. The two-door Badlands moves from $50,095 to $50,385. Even optional extras are seeing small hikes. Want the 10-speed automatic? That’ll now run $1,795, which is $300 more than it cost just a few months ago. Paint options such as Velocity Blue, Desert Sand, and Marsh Gray are also $100 more expensive.
On top of all this, some trims are going the way of the Dodo. The introduction of the Stroppe Edition is now meant to be a direct replacement for the Wildtrak. In addition, the Black Diamond, Everglades, and Heritage Limited Edition (different from the Heritage Edition) are all gone.
The Good News
Not everything is getting more expensive for the last half of the year. The Bronco Raptor now starts at $79,995. Sure, that’s still a lot of cash, but a week ago it was $10,040 more at $90,035. In addition, the Badlands trim is $1,000 cheaper and starts at $50,385.
Other desirable trims like the Heritage Edition and Outer Banks are holding steady, with no price changes for the new model cycle. All updated features, trims, and pricing have already been rolled into Ford’s online configurator, so anyone curious about the latest numbers can dig into the details there. A full breakdown of the new pricing is included below.
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FORD BRONCO PRICING
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